The 2022 Pet Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Pet care industry, this week announced Purpose Pet Food, a NJ-based makers of premium freeze-dried raw food and treats, has been selected as winner of the “Cat Food Freeze Dried Product of the Year” award.
Purpose Pet Food’s freeze-dried raw food and treats are prepared using farm-raised, pasture-fed, free-range, and humane treated protein sources with no added hormones or antibiotics, as well as certified organic produce and natural vitamins and minerals. Their naturally delicious and nutritious cat food is made from real, simple ingredients, and is manufactured in a USDA-certified and inspected kitchen. It consists of 99% meat or poultry that is fortified with vitamins and minerals, ensuring felines are eating a natural ancestral diet. The product line includes chicken, duck, turkey, and rabbit.
“Thank you to the 2022 Pet Independent Innovation Awards for recognizing our commitment to excellence and changing the pet food industry for good. Purpose started with the belief that wellness is not a one-way street, and that pet parents want to feed their pets better food that reflects their own ethical values so that, together, we can make a difference,” said Josephine Zee, owner of Purpose Pet Food. “In addition to our core values as animal lovers who want to feed our pets the best, natural ingredients, we also believe in making a difference by supporting independent, ethically-run, American farms.”
The mission of the annual Pet Innovation Awards Program is to honor innovation and recognize the excellence, hard work and success in a range of Pet Care industry categories, including Apparel, Grooming & Cleaning, Food & Treats, Health, Housing, Toys, Training, Retailers & Services and more. The 2022 Pet Innovation Awards attracted more than 2,000 nominations from around the world.
In addition to our core values as animal lovers who want to feed our pets the best, natural ingredients, we also believe in making a difference by supporting independent, ethically-run, American farms - Josephine Zee, owner of Purpose Pet Food.
“Freeze-drying is the gold standard when it comes to food preparation since once the moisture is removed, the nutrients remain. Freeze drying results in some of the highest quality pet food. However, there are so many freeze-dried raw pet food diets on the market today, it’s hard to know where true quality resides,” said Travis Grant, Managing Director, Independent Innovation Awards. “Purpose Pet Foods really is a company with a purpose with a company ethos that is setting the new standard within the pet food industry. Their conscious sourcing model and quality ingredients set themselves apart. Their product is also irresistible to our furry loved ones. We are proud to award Purpose Pet Food with this year’s ‘Cat Food Freeze Dried Product of the Year Award’. It is also in the top 3 finalists in Dog food”.
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About The Pet Innovation Awards
Part of Independent Innovation Awards organization, a global market intelligence and recognition program within the most competitive consumer categories, The Pet Innovation Awards honors the most outstanding and innovative companies, services, and products within the rapidly expanding pet care industry. The Pet Innovation Awards provides public recognition for achievements of pet care industry companies and products including Apparel, Grooming & Cleaning, Food & Treats, Health, Retailers & Services and more. For more information visit: https://petinnovationawards.com.
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