Purpose’s Mission

We started our journey with the purpose of offering a better freeze-dried dog food – one filled with not only nutrition but also ethical values. At Purpose, we are setting a new standard of quality in the pet food industry while supporting independent American family farms and raising awareness of animal welfare.

Humane Treatment

We believe the humane treatment of animals should extend to those who make up your pet’s ancestral diet. The practices of our suppliers are always guided by an attitude of care, responsibility, and respect. We only work with suppliers who either have a humanely raised certification label or have extensive humanely raised practices.

Ethical Nutrition

Our freeze-dried raw dog food and treats are passionately prepared using humanely raised and human-grade, antibiotic-free and steroid-free meats, poultry, certified organic produce, certified organic minerals, and natural vitamins in a USDA inspected pet food production facility.