Nutrition & Safety
We are setting a new standard of quality in the pet food industry
We started our journey with the purpose of offering a better freeze-dried dog food – one filled with not only nutrition but also ethical values. At Purpose we just don’t want to bring another freeze-dried raw pet food diet to the market – we are setting a new standard of quality in the pet food industry while supporting independent American family farms and raising awareness of animal welfare.
It’s often easy to forget that the pet food on your pet’s bowl was once an animal. But how was that animal raised? How was it treated? We believe the humane treatment of animals should extend to those who make up your pet’s ancestral diet.
Therefore the practices of our suppliers are always guided by an attitude of care, responsibility and respect. We only work with suppliers who either have a humanely raised certification label or have extensive humanely raised practices.
Our freeze-dried raw dog food and treats are passionately prepared using humanely raised and human-grade, antibiotic-free and steroid-free meats, poultry, certified organic produce, certified organic minerals and natural vitamins in a USDA inspected pet food production facility.
Our Food Formulations:
Freeze-Dried Raw Dog Food: 95% Protein 5% Organic Produce with Vitamins & Minerals
Freeze-Dried Raw Cat Food: 99% Protein 1% Organic Produce with Vitamins & Minerals
We only work with suppliers who either have a humanely raised certification label or have extensive humanely raised practices.