Feed Good Feel Good

We believe the humane treatment of animals should extend to those that make your pets' ancestral diet.

01

Purpose’s Mission

We started our journey with the purpose of offering a better freeze-dried dog food – one filled with not only nutrition but also ethical values. At Purpose, we are setting a new standard of quality in the pet food industry while supporting independent American family farms and raising awareness of animal welfare.

02

Humane Treatment

We believe the humane treatment of animals should extend to those who make up your pet’s ancestral diet. The practices of our suppliers are always guided by an attitude of care, responsibility, and respect. We only work with suppliers who either have a humanely raised certification label or have extensive humanely raised practices.

03

Ethical Nutrition

Our freeze-dried raw dog food and treats are passionately prepared using humanely raised and human-grade, antibiotic-free and steroid-free meats, poultry, certified organic produce, certified organic minerals, and natural vitamins in a USDA inspected pet food production facility.

01

Purpose’s Mission

We started our journey with the purpose of offering a better freeze-dried dog food – one filled with not only nutrition but also ethical values. At Purpose, we are setting a new standard of quality in the pet food industry while supporting independent American family farms and raising awareness of animal welfare.

02

Humane Treatment

We believe the humane treatment of animals should extend to those who make up your pet’s ancestral diet. The practices of our suppliers are always guided by an attitude of care, responsibility, and respect. We only work with suppliers who either have a humanely raised certification label or have extensive humanely raised practices.

03

Ethical Nutrition

Our freeze-dried raw dog food and treats are passionately prepared using humanely raised and human-grade, antibiotic-free and steroid-free meats, poultry, certified organic produce, certified organic minerals, and natural vitamins in a USDA inspected pet food production facility.

We are setting a new standard of quality in the pet food industry.

Blog posts

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Cat Food Freeze Dried Product of the Year! - PURPOSE PET FOOD

Cat Food Freeze Dried Product of the Year!

The 2022 Pet Independent Innovation Awards, an independent recognition platform highlighting the most innovative companies, services, and products in the highly competitive Pet care industry, ...

Why You Should Eat (And Feed) Humanely Raised Meat or Poultry - PURPOSE PET FOOD

Why You Should Eat (And Feed) Humanely Raised Meat or Poultry

Sustainably raised meat is fantastic; it tastes great, it’s produced without destroying the environment or threatening public health, and its sale supports responsible farmers who choose to use so...

Statement on Heart Disease & Dog Food - PURPOSE PET FOOD

Statement on Heart Disease & Dog Food

The U.S. Food and Drug Administration (FDA) is investigating a possible dietary link between certain grain-free pet foods and canine dilated cardiomyopathy (DCM), a type of heart disease found in ...